You are all wrong. Mavic pro in Xinjiang is not aiming at self-timer UAV market innovation as the pioneer and leader of the consumer UAV industry, which occupies more than 70% of the global UAV market share. But what really enters the common people's vision, that is, the matter of these two years, can be such a company, but it has repeatedly won great praise from the domestic and foreign media and consumers. Almost everyone praises the company. Why does Xinjiang Innovation make people respect Apple in the United States in the 21st century, because it redefines the mobile phone and greatly improves human life? Samsung Mobile has already surpassed Apple in sales share, but it has not won more praise than Apple. Similarly, there are now domestic step-by-step and VIVO, although the scale of sales has achieved explosive growth, but never heard of any consumer feel that step-by-step and VIVO great. In fact, we respect not a company, but the real ability to innovate. Innovation in Xinjiang has created a consumer-grade UAV industry, the first to make the seemingly unattainable UAV machine into a playful product for ordinary people. And continue to introduce black technology to refresh the eyes, most people will be amazed at the first sight. Let UAVs get rid of niche positioning. In 2015, the total annual sales of innovative UAVs in Xinjiang were 1 billion US dollars, and more than 1 million UAVs were shipped. The global shipment of smartphones in 2015 was 1.293 billion. Compared with smartphones, UAVs are still a niche product. Despite the great success of the Xinjiang Elves Series in the market, it is still insufficient for UAVs to get rid of the niche position. On the evening of September 27, Mavic Pro, released in New York, USA, made the whole market explode. It is estimated that the circle of friends in the scientific and technological circles has been brushed on the screen by this news. Dajiang has stuffed the performance of the whole Elf 4 into a machine only one-third of the size of A4 paper. The next day, articles in the media generally said that Xinjiang had eliminated the "self-timer UAV" market, because in the field of pocket UAV, Mavic Pro's performance has thrown out several orders of magnitude other manufacturers'products, and still launched at 6499, a very sincere price, almost crushing the entire market. When I also forwarded the recommendation video of Mavic Pro in the circle of friends, there was a surprising phenomenon. Many friends who had never bought UAVs before or asked me about the situation of Mavic Pro left a message under my circle of friends, indicating that they wanted to start one. In the process of communicating with them, the reasons why people are interested in Mavic Pro are amazingly identical, portable. "Travel can be packed in a bag, which is convenient." "It's so small, it can achieve so many functions, and I want to buy a play set." What kind of product will consumers pay for? Just like Apple did not overthrow the entire mobile industry until the launch of the iPhone 4. Most consumers don't pay for immature products. When the products can finally meet almost all the needs of most consumers after numerous rounds of evolution, it will form a huge explosion point. Mavic Pro is likely to be the product that overturns the entire UAV industry. We can imagine consumer demand for UAVs and the number of users as an inverted pyramid model. The more the demand points of consumers are met, the more the number of users will increase by three-dimensional geometric times. When all the needs of consumers are met, you can imagine how large the user population will be. How many digital cameras can MavicPro sell in 2015? Global shipments of digital cameras are 35.4 million. In 2007, 100 million digital cameras were shipped worldwide. Even though the declining sales of digital cameras have been replaced by mobile phone photography, it is undeniable that there is a demand for this part of the population to shoot. We can think that all users who need photography are potential users of Mavic Pro, and UAVs with portability are irreplaceable. Anyone who has seen the picture of "God's Perspective" will sincerely admire it. In the past 15 years, more than 1 million UAVs have been shipped in Xinjiang, while the sales of Phantom 4 in 16 years are much higher than those of the previous Phantom 3. Since Phantom 4 was launched at the end of March 16, there is no complete data yet, we conservatively estimate the annual sales of Phantom 4 to be 1.5 million units per year; Mavic Pro combines the performance and portability of Phantom 4, and we believe that its expected sales are more than 1.5 million units. The peak sales of digital cameras in 2007 are 100 million units per year. We think that the number of consumers who need photography every year is 100 million. So we first give a wide range. The sales of Mavic Pro will be between 1.5 million units and 100 million units. According to the inverted pyramid demand theory mentioned above, the author thinks that the actual shipment of Mavic Pro will be far more than 1.5 million units and is expected to reach 5 million units or more. 起来。Some media friends think that Dajiang has killed the self-timer UAV market. I can only say that this view is correct, because Mavic Pro may have eaten the market, but it was easy to eat. Xinjiang aims at the wider general public, let UAVs get rid of the niche product positioning, and more profound improvement of human life is the direction repeatedly mentioned by Xinjiang.

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